Research into the promotional package of Harry Potter

To research into the promotional package further I have looked into the promotional package for Harry Potter and the Half Blood Prince:

       These are some of the film posters that were made for the film, they all show significant screen shots and characters in the film. They are used to tease the audience and make the audience want to know more. This could make them look around for more information on the film, watch the trailers and watch the film in the cinema or buy it. Although I think in some cases having more than one poster could give away too much.

This video shows all the teaser trailers which were made for this film as well as the main trailer. I think having more than one trailer can really connect the audience with the film.  They keep the audience wanting to know and see more. However I feel that having this many different trailers gives away most of the storyline. Even though different parts are seen in each clip they still have similar clips in each one, they just show them in different ways. This is good for promoting film but I think it could cause the audience to be disappointed when they see the film because most of what happens is seen in the trailers.

This is some of the official merchandise for Harry Potter. This includes hats, scarfs, jewellery, bags, belts, phone cases, wallets, mouse mats, neck ties, socks and watches, movie replicates and models. These are all items relating to the film either having a word or picture to do with it on the item. I think having merchandise is a good way to promote films. I think this because for films like harry potter there is a lot of things you see in the film that people would like to have in real life. For example, the philosophers stone, a wand or even Hermione's never ending bag. Having these items as part of their merchandise that the audience can buy could make them feel closer to the characters and feel more involved.

 

This is the Empire magazine cover for the film. Promoting the film through a famous film magazine cover is a good way to gain audience. Not only will it bring attention to the film it would also bring attention to the magazine. for people who regularly see the magazine would get to find out more about the film, however the audience of the film might be drawn to the magazine to find out what is written in there that they didn't already know.

I have found it interesting to see all the different way films can be promoted. I think that when it comes to creating my own trailer I can use some of the ideas from this promotional package to help promote my film trailer.