Sunday, 17 November 2013

Promotional package

I have looked into what makes up a promotional package for film. Below I have explained what is used for promotion and how they help in the promotional side of films:

Film posters are used to promote the film as they often show screenshots from the film to make the audience want to know more about what happens in that shot. These are seen on billboards, busses, magazines and newspapers and other places also. 

The film was also promoted through being on a magazine cover. This helps to promote the film as the audience would want to read more about the film and read exclusive interviews about the film. 

There we five film trailers made for this film. Four of them were teaser trailers which are under a minute long each. 

Merchandise helps promote the film as all the items would have the logo on or be an item from the film. 

Social network pages are created for the film to give the impression that the characters live on in real life.

Online quizzes are created to test the audiences knowledge of the film and characters. This appeals to the audience as they can feel more involved. 

Video games have been made based on the films. These have been created so that the audience can feel more involved with the films as they can play as the characters doing what they have done in the film. 

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